User Research paired with Metrics enables Data Driven Design.

User Research

Research of stakeholders and users keeps the products focused on needs and opportunities for the best results.


Content first design, interaction details and the right method of prototyping is key to delivering continuous value.


Feedback is imperative to iterate. I encourage all members of the team and stakeholders to attend and participate in testing.


Pairing with developers helps consistency, creativity, and innovation in building solutions.


Metrics gives us the what. User Research gives us the why. Together they give us the best insights to make decisions.